EcoBrown's

The Battery Shop

The Battery Shop is a Malaysian startup that seeks to innovate a traditional industry. The aim is to revolutionize the towing industry by providing breakdown services in under 60 minutes at the same spot. More importantly, The Battery Shop aims to educate users on the types of battery and model that is suitable for their cars.

 

Challenges

  • To be the first ever digitally enabled roadside assist company
  • Educating consumers – shifting from traditional to contemporary
  • Creating awareness for a new segment and approach in the industry

Approach

  • Development of a data-driven and responsive website
  • Optimization based on feedback and user input/action
  • Putting power, knowledge and ultimately choice back into the hands of a consumer with battery matcher, live chat and more