Content and community team

Associate Creative Director

Reports directly to the Creative Director (CD).
Job Grade - J2

In the vast, ever-changing world that is the internet one fact has remained since its inception - the internet loves new things. The C27 Content and Community team combines meaningful insights, universal truths, hot topics and a dose of visual artistry to create arresting content and engage with digital communities. They are also responsible for the production of content on digital channels, and engaging the community in line with a brand’s voice.


“Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective.”

Department summary

The Content & Community team is responsible for the production of content on digital channels, and engaging the community in line with a brand’s voice. The individuals who make up this team are easily the best expression of our multi-disciplinary culture and quest for creative excellence. Services rendered range from conceptual paid ads and growing Instagram followers to full-on content production.

key traits

Bold, restless, curious, rule breaker, exaggerator, stylistic, detail-oriented, empath, visionary, experimental, visualise, and a tinge of naivety.


Min 8 years of experience in managing teams and serving creative functions in an organisation or equivalent, Portfolio composition of T1 majority portfolio OR >RM1mio portfolio value, Possess at least a Professional Certificate, Diploma, or Bachelor’s degree in the relevant subject matter (design, copy, user experience, production, content creation, art direction, analytics, social media), Advanced competency in design, copy, user experience, production, content creation, art direction, analytics, social media.

Management will review this Job Description annually during professional review meetings. The duties and responsibilities of this post may vary from time to time according to the changing demands of the Company. Management may review this Job Description at the reasonable discretion of the Management of the Company in the light of changing requirements and in consultation with the post holder.

Primary Responsibilities

Creative Excellence
  • Ensuring the highest quality of work is produced at all times.
  • Remain objective and value based on approaching creative work – Inspire intent and delight your audience.
  • Keeping up with current events and the latest aesthetic trends.
  • Make most out of  ideations and work with the team to bring ideas to life.
  • To be able to articulate, rationalize  and defend conceptual and directional choices.
  • Accountable for the final development and production of creative assets.
  • Time allocated will vary but ensure equal and dedication to all bodies of work.
  • Championing the rule of “no Lorem Ipsum” in mockups, you must ensure that words & visuals are of equal priority in any piece of work.
  • Underpromise, over deliver.
Creative Leadership
  • Mentor, encourage, foster and support intelligent innovation and risk-taking to create and deliver business models that improve the consumer interaction and experience with the product and provide the best financial performance to the business.
  • Create the department’s vision and relay it to team members, aligning with the fundamental organisational values. 
  • Inspire and ensure that the whole experience team produces compelling and industry-leading work.
  • Works closely with creative team to develop and execute visual solutions that work with an overarching concept. 
  • Takes a leadership role when working or presenting work to clients.
  • Ensure that you are the source of inspiration for your team.
  • Create a balanced environment for your team to fail safely.
  • Lead and manage a team of creatives in the development and delivery of creative solutions across multiple clients and platforms.
  • Accountable for the final development and production of creative assets. 
  • Attention to detail in evaluating creative work.
  • Mentor and onboard other creatives (both art- and copy-based) as needed.
  • Offer client and team members innovative advice and solutions from industry examples and experience.
  • Help organize, maintain and oversee creative standards and guidelines.
  • Offer insight on creative briefs and schedules.
  • (C&C) Lead production shoots (Photo Shoots, Events, Production Houses, etc.).
Client Management
  • Build relationships with team members among clients


  • Create plans to address clients’ business needs


  • Advise clients on creating profitable processes


  • Schedule regular meetings with customers to ensure they are satisfied


  • Act as point of contact for complaints and escalate issues as appropriate


  • Help sales team up-sell or cross-sell services and products


  • Ensure both the company and clients adhere to contract terms
New Business Conversion
  • Directing and developing business proposals.


  • Accountable for new business conversion rate.
Signatory Clearance
  • In your role, you are cleared to approve up to RM50,000  transaction of account receivables (sales).


  • You are also cleared to approve up to RM2,000  of account payables (expenses).
Stream P&L and Budget Management
  • To be able to understand the client’s scope of work and produce costs for projects.


  • Monitor and ensure expenditure for projects are kept at amounts as agreed in annual/project budgets.


  • Monitor and ensure expenditure for human resources are kept at amounts as agreed in annual/project budgets.


  • Monitor and ensure projects are always within determined profit margins.

Other Responsibilities

General Responsibilities
  • Collaborate with others – Encourage discourse and critical thinking in collaborations with others.


  • Ensure effective interdepartmental collaboration.


  • To adhere to superior’s directions, instructions, & recommendations.


  • To ensure all works down are of high quality with little to no errors.


  • To ensure all projects are submitted promptly: with precise contents, a clean format.
Responsibilities towards the Company
  • To be responsible for the safekeeping and general usage of the Company’s assets in employee possession, and in the usage of Company facilities that are provided.

  • To be dress presentably and to maintain professionalism during client meetings, which reflects the C27 philosophy.

  • To uphold C27’s brand image at all times, during working hours and non-working hours, in-office grounds or out of office grounds.
Miscellaneous Responsibilities
  • You are to constantly and actively observe C27’s culture and practices, putting in efforts to ensure you uplift the Company’s good name.

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