Job Description // Performance Associate, Strategy Department

Reports directly to the Performance Lead

“Explorer, hunter, gatherer, planner, time traveller, debater, researcher. The cerebral front line of the C27 collective.”

As a performance associate, your main role is to drive business metrics in a pre-selected mix of digital marketing channels. You will be part of the strategy team, the conservative dimension of our work here at C27. Armed with native expertise in various digital ecosystems and ad platforms. You are essentially quarterback, playmaker, the conductor of the C27 orchestra. 

Department Summary – Strategy, in the broadest sense, is a list of the right things to do. The how what and why. The how what and why. The primary role of the C27 Strategy team is to drive key business metrics by identifying key growth areas or profit centres within a client’s organisation. Strategy enables cross-functional teams to develop and evolve ideas to something that bring business value. Through a deep understanding of behavioural psychology, consumer behaviour, effective insights and a result-oriented approach, a digital strategist’s fundamental role in C27 is to develop a plan that connects the brand to the online consumer or user.

Key traits – Insightfulness, opportunist, result-oriented, intelligent, logical, calculative, analytical, curious, resourceful, team player, articulate.

Requirements – Intermediate level competency and certification in relevant subject matter (analytics, social media, digital strategy, digital engagement, web development).

This Job Description will be reviewed annually, during the course of professional review meetings. The duties and responsibilities of this post may vary from time to time according to the changing demands of the Company. This Job Description may be reviewed at the reasonable discretion of the Management of the Company in the light of changing requirements and in consultation with the post holder.

 

 

Primary Responsibilities
 

Digital Campaign Management (performance metrics):

  1. Plan, design and execute digital campaigns in various channels including (but not limited to) Facebook Ads, Google Ads, EDM.
  2. Investment management of allocated digital marketing budget focusing on Return of Investment. (Revenue, conversions, leads etc).  
  3. Work and ideate with other departments (Experience and Content & Community) to explore various methods to grow and optimize funnels of traffic.
  4. Analyze digital data and metrics to draw key recommendations towards result optimization (with tools such as but not limited to Google Data Studio).
  5. Manage and maintain digital dashboards of several different accounts
  6. Conduct digital audits to ensure practices being used are optimized towards growing key metrics.
  7. Coordinate with sales team to create marketing campaigns

Marketing & New Business

  1. Assist in driving business development and pitches.
  2. Work together with seniors in developing strategic approaches for proposals, covering aspects such as campaign planning, communication and media buy recommendations.

Client Management

  1. Acts as a day-to-day client contact; corresponding on deliverables and timelines, including implementation, executions and insights.
  2. To acquire in-depth knowledge of client business, the industry landscape and the challenges faced.
  3. Understanding client needs, requirements and project constraints (schedule/scope/resources) and interpreting them for the internal teams.
  4. Manage client’s expectations on work scope, deliveries and limitation to ensure ongoing client happiness and account health.
  5. Ensure timelines are being met; client approvals and sign-offs are according to the timeline, avoiding the delay / overrun of work deliveries. 
  6. Ongoing client education/re-education to ensure their increased understanding of digital strategies, processes and workflows – as well as the overall C27 Process and Approach.

Internal Initiatives

  1. To work closely with others to execute & drive internal special projects as initiated by the CEO.
  2. To consistently improve internal systems for higher productivity and efficiency.

 

Other Responsibilities

Responsibilities towards the Company

  1. To be responsible for the safekeeping and general usage of the Company’s assets in employee possession, and in the usage of Company facilities that are provided.
  2. To be dress presentably and to maintain professionalism during client meetings, which reflects the C27 philosophy.
  3. To uphold C27’s brand image at all times, during working hours and non-working hours, in-office grounds or out of office grounds.

General Responsibilities

  1. To adhere to Superior’s directions, instructions, & recommendations.
  2. To ensure all works are of high quality with little to no errors.
  3. To ensure reporting of all projects are submitted in a timely manner: with clear contents, a neat format, & transparency in works done. 

 

Miscellaneous Responsibilities

  1. You are to constantly and actively observe C27’s culture and practices, putting in efforts to ensure you uplift the Company’s good name.

 

Other Indicators (General / Soft Skills)

The following are standard requirements for all C27 employees and will be treated as general indicators of your performance:

 

Knowledge & Skills

  1. Knowledge of job
  2. Ability to prove & learn
  3. Understanding Instructions
  4. Oral communication
  5. Written communication
  6. Interpersonal skills
  7. Mechanical or manual aptitude

Output / Work Deliverables

  1. Quantity of work
  2. Quality of work
  3. Meeting deadlines
  4. Planning & organizing
  5. Output under pressure
  6. Constructive contribution and innovation

Attitude & Behaviour

  1. Discipline
  2. Commitment to work
  3. Co-operation
  4. Cost consciousness

  

Closing on: Jun 1, 2021
Job Category: Strategy
Job Type: Full Time Part Time
Job Location: Damansara Perdana

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