Welcome to the future.
C27 is proud to announce its partnership with Experiential Design Team, better known as EDT. This is a bold but expected step for the digital enablement firm in revolutionising marketing and brand experiences in Malaysia.
“It’s been a decade, and while C27 has excelled in creating screen-based experiences, we recognise the value of integrating the physical world. EDT brings the expertise to bridge that gap,” says C27 CEO Fazil Fuad.
At its core, EDT specialises in creating immersive, interactive experiences that blur the line between digital and physical realities. This means that instead of passively experiencing a brand, company, or product, you’re now active participants in its entire story.
This versatility in transitioning between online and offline spaces gives C27 and EDT boundless possibilities to expand our creativity from screens to the real world.
Just imagine music festivals, especially with names like Good Vibes Festival and, more recently, Supalapa Festival, already under C27’s belt – these events have showcased their expertise and highlighted their ability to create unforgettable experiences. Now, the upcoming Good Vibes Festival 2024 presents C27 with this opportunity to flex their digital and marketing capabilities, allowing them to truly push it to the limit.
So, this is what you can expect from this partnership—not just with music festivals. C27 will continue to expand their efforts with more on-ground activations, creating spaces where brands can tell their stories holistically.
“As leaders in the digital space, our focus has always been on improving the way people engage with brands, and this collaboration is simply a testament to that,” Fazil adds.
About EDT
EDT is an interactive entertainment company that focuses on the creation of virtual characters & spaces for brands, organisations to plug into the meta-world, by creating engaging & interactive content in the metaverse and also physical spaces.
For more information about EDT, visit https://www.weareedt.com or follow them on Instagram at @weareedt or LinkedIn
About C27
C27 is a digital enablement firm fuelled by a collective of digital natives, comprising an unusual collection of curious thinkers, result-focused creators and rule-breakers. With a focus on creativity, technology and social impact, C27 helps brands across various industries achieve their goals and drive meaningful change through digital transformation.
For more information about C27, visit www.whatisc27.com, or follow us on Instagram at @wearec27 or LinkedIn.
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Azlyn Balqis
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