Creative digital agency C27 has recently added leading retail chain Lotus’s Malaysia to its client roster. The agency will now manage Lotus’s digital and social media presence across TikTok, Instagram, and Facebook.
It’s an amazing privilege to be working with Lotus’s, a brand that plays such a huge role in the daily life of Malaysians nationwide,
We aim to further increase Lotus’s share of voice online and ensure Lotus’s delivers its message in bringing the best value to all Malaysians. We hope to elevate Lotus’s online presence further and engage with customers in new and exciting ways,
Within C27’s first month with Lotus’s, one of the Instagram Reels featuring the hypermarket’s staff and their New Year’s resolutions went viral organically, with close to 25,000 views.
C27 recently worked on Lotus’s first-ever International Women’s Day campaign, where donation bins were set up in selected stores for customers to donate sanitary napkins to young women in rural schools, raising awareness of period poverty in Malaysia.
We’re delighted to be working together with C27 after seeing their creative approach to social media marketing and delivering key results. We believe the partnership with C27 could help us effectively reach and connect with a wider target audience.
Lotus’s Malaysia is one of the leading retailers in Malaysia, with 65 stores nationwide. It also has the most extensive online grocery home shopping network with over 100 delivery trucks and operations, and is the leading hypermarket seller on Lazada and Shopee. In recognition of its work in delighting customers every day, Lotus’s Malaysia was recognised as the Best Foreign Retailer and Fair Price Shop by the Ministry of Domestic Trade in 2021. Most recently, Lotus’s was awarded the Putra Aria Brand Gold Awards alongside other brands that were recognised for maintaining meaningful relationships with consumers.
Follow Lotus’s Malaysia on TikTok, Instagram and Facebook for more updates.
