Creative digital agency C27 has recently added leading retail chain Lotus’s Malaysia to its client roster. The agency will now manage Lotus’s digital and social media presence across TikTok, Instagram, and Facebook.
C27 recently worked on Lotus’s first-ever International Women’s Day campaign, where donation bins were set up in selected stores for customers to donate sanitary napkins to young women in rural schools, raising awareness of period poverty in Malaysia.
Lotus’s Malaysia is one of the leading retailers in Malaysia, with 65 stores nationwide. It also has the most extensive online grocery home shopping network with over 100 delivery trucks and operations, and is the leading hypermarket seller on Lazada and Shopee. In recognition of its work in delighting customers every day, Lotus’s Malaysia was recognised as the Best Foreign Retailer and Fair Price Shop by the Ministry of Domestic Trade in 2021. Most recently, Lotus’s was awarded the Putra Aria Brand Gold Awards alongside other brands that were recognised for maintaining meaningful relationships with consumers.