“Consumers have become more financially conscious. Convincing them to spend their time and money at the cinema has become increasingly challenging,” says Nicholas Yong, Managing Director of United International Pictures (UIP) Malaysia, the country’s leading film distribution company.
A challenge that creative agency C27 had no better pleasure of taking on — as seen fit by UIP when naming C27 as their official social media agency.
A challenge that creative agency C27 had no better pleasure of taking on — as seen fit by UIP when naming C27 as their official social media agency.
“With numerous releases flooding the market every week, we continuously strive to stand out through local activations that sustain word-of-mouth buzz,” Yong adds. “Partnering with C27 ensures impactful campaigns that elevates UIP Malaysia’s presence and appeal in a competitive market.”
The mutually beneficial partnership aligns with C27 and UIP Malaysia’s shared vision of fuelling a desire and need in audiences to experience movies as an art form to its preferred quality.
“We’re injecting fresh and innovative strategies to UIP Malaysia’s social media platforms, turning them into immersive spaces where fans can truly experience the magic of movies,” says C27’s Group Account Director, Farez Khan.
Shaiful Ayisy, Creative Director at C27, adds, “We aspire to transcend boundaries and ignite imaginations, crafting narratives that captivate audiences and fosters deeper connections across diverse cultures.”
The timing for the partnership couldn’t have come at a better time, too, as Yong notes, “2025 will be a very strong year for us. Cinema-goers in Malaysia are in for a treat with our blockbuster films such as Mission: Impossible – The Final Reckoning, the next instalment of the Jurassic World franchise, Jurassic World Rebirth, a new Smurfs movie, and the highly anticipated live-action adaptation of How To Train Your Dragon.”
The mutually beneficial partnership aligns with C27 and UIP Malaysia’s shared vision of fuelling a desire and need in audiences to experience movies as an art form to its preferred quality.
“We’re injecting fresh and innovative strategies to UIP Malaysia’s social media platforms, turning them into immersive spaces where fans can truly experience the magic of movies,” says C27’s Group Account Director, Farez Khan.
Shaiful Ayisy, Creative Director at C27, adds, “We aspire to transcend boundaries and ignite imaginations, crafting narratives that captivate audiences and fosters deeper connections across diverse cultures.”
The timing for the partnership couldn’t have come at a better time, too, as Yong notes, “2025 will be a very strong year for us. Cinema-goers in Malaysia are in for a treat with our blockbuster films such as Mission: Impossible – The Final Reckoning, the next instalment of the Jurassic World franchise, Jurassic World Rebirth, a new Smurfs movie, and the highly anticipated live-action adaptation of How To Train Your Dragon.”
And that’s just the beginning. Yong also hints at more sequels to look forward to, like The Bad Guys 2, Nobody 2, Megan 2.0, Five Nights at Freddy’s 2, and Wicked: For Good.
About United International Pictures (UIP) Malaysia
United International Pictures (UIP) Malaysia, established in 1981, is a leading film distribution company that brings Paramount Pictures and Universal Pictures titles to local cinema audiences.
For more information about UIP Malaysia, visit https://uip.com.my/about.php.
You can also follow them on
Instagram: @uipmalaysia
Facebook: https://www.facebook.com/uipmalaysia/
YouTube: https://www.youtube.com/user/uipmal
United International Pictures (UIP) Malaysia, established in 1981, is a leading film distribution company that brings Paramount Pictures and Universal Pictures titles to local cinema audiences.
For more information about UIP Malaysia, visit https://uip.com.my/about.php.
You can also follow them on
Instagram: @uipmalaysia
Facebook: https://www.facebook.com/uipmalaysia/
YouTube: https://www.youtube.com/user/uipmal
About C27
C27 is a digital enablement firm fuelled by a collective of digital natives, comprising an unusual collection of curious thinkers, result-focused creators and rule-breakers. With a focus on creativity, technology and social impact, C27 helps brands across various industries achieve their goals and drive meaningful change through digital transformation.
For more information about C27, visit www.whatisc27.com
Or follow them on:
Instagram at @wearec27
LinkedIn: https://www.linkedin.com/company/c27.
For media inquiries, please contact:
Azlyn Balqis
Editorial Director
[email protected]
C27 is a digital enablement firm fuelled by a collective of digital natives, comprising an unusual collection of curious thinkers, result-focused creators and rule-breakers. With a focus on creativity, technology and social impact, C27 helps brands across various industries achieve their goals and drive meaningful change through digital transformation.
For more information about C27, visit www.whatisc27.com
Or follow them on:
Instagram at @wearec27
LinkedIn: https://www.linkedin.com/company/c27.
For media inquiries, please contact:
Azlyn Balqis
Editorial Director
[email protected]
