From DM to PM

Did you get the Christina Milian AM To PM reference? K. Nvm. Anyways, I didn’t know what Community Management was when I first started my career in social media. I didn’t even know there was a career in social media but I knew I wanted to create better content. It all started when someone from a certain publication said, “You’re quite opinionated on social media. Why not make it into a career?” I’m sure he meant try to be an influencer but 4 years later, here I am.

Do I like community management? Yes.

Do I love community management? No.

Love is a four letter word okay. Over the years though, I’ve learnt that with great insights (from a CM’s perspective) comes greater content. It also numbs me in life. I hardly feel surprised anymore, trust me.

Contrary to popular belief, I always try to start my day feeling all positive and nice and fluffy. I sit down, turn on the Macbook that my company so graciously provided, head to Business Manager, click on pages that I manage and… HELLO DARKNESS MY OLD FRIEND.

I get it. You think of a brand’s social media page first when you want to enquire about something (I mean, without that I wouldn’t have a job and probably end up on my knees in Changkat), but I’ve always wondered if people think their questions through before asking. At the end of the day, I still have to be nice despite how stupid some questions may be so I thought I’d run you through some thought processes before you get the replies you get. Sit back and get your tea set out cause sis gonna spill some tea. #NoShadeNoTeaNoLemonade

QUESTION: I can’t log in to my account. I don’t know why but my email is xxx and my password is xxx.


MY REPLY: Cool story, bruh. Thanks for the email and password. Why don’t you just give me your credit card and CVV numbers while you’re at it? We have a brand website which has a Help Centre y’know? Oh oh! How about the link we’ve provided in our bio?


ACTUAL REPLY: Hi fam! That sucks and we never want that to happen. Let’s get you some help from our amazing customer service team at xxx, alright? *emoji, emoji, emoji*

QUESTION: Can you recommend me products? My skin is dry but oily and got jerawat pasir. *Sends selfie*


MY REPLY: First of all, gurl. I still want to have my lunch. Second, I can’t simply recommend products without a proper skin consultation because it is unethical. I don’t want to be the cause for muka kau pecah.


ACTUAL REPLY: Hi xxx. For product recommendations, we would advise a complimentary skin consultation in our stores. Our highly-trained staff will be able to prescribe you with the right routine for your skin.





MY REPLY: AND THEN WHAT? You don’t leave people hanging like that!


ACTUAL REPLY: Hi there! How can we help you?

You may have noticed that I’ve left “PM, sis” out of the picture because in this house, we do not stan for that.

Don’t even get me started on people who cyberly-harass (yes, C27 Copywriters. I just invented a new word) brands on a weekend. Do you think we work like dogs? That we don’t rest on weekends? Or have a life? Even my dogs don’t work like dogs. My dogs are sleeping in their IKEA tent while I’m here working so I can feed them.

People who attack brand pages and be like “Hello?? Can I get a reply?”

And I’m like, “Hello?? I’m busy watching RuPaul’s Drag Race.”

I’ve also been stun, wig and snatch with different types of enquiries that you will not believe.


  • Sending a photo of the product with price tag asking for price
  • Sending a photo of the product WHILE they are in the store, asking if it suits them
  • So-called influencers proclaiming their love for the brand with the last sentence asking for sponsorship
  • Sending photos of their private parts


In reference to the last part, I’m gay. Like very gay. The kinda gay that will appear in your room if you say the word “unicorn” thrice. So imagine my ‘excitement’ when people send me pictures of their hoo-haa on social media. Dick pics don’t help either. I have one myself so I know what it looks like, thank you.

Okay, I think I should stop now cause this is getting awfully lengthy and it’s not something we practise here in C27. Even my CEO is shorter than this. Kidding! I LOVE YOU, FAZIL FUAD.


They say if you’re good at what you do, you can find happiness in whatever you do. I don’t know who this ‘they’ is but I heard it somewhere lah. It’s quite true. You truly feel like it’s heaven on earth when one single fan understands your puns or pop culture references. It’s almost orgasmic when they reply your GIF with a GIF and when they want more replies from you.


Although, if you ask me what my favourite part of the job is, I’d say it’s when social media platforms are down. While everyone on Facebook and Instagram is posting about their favourite platform being dead, I’m here sipping my tea, applying my LUSH ‘Sleepy’ lotion, smiling my life away; praying it’ll stay down for an hour or more.


It’s also kinda sad, isn’t it? That we want so much validation from social media and people we don’t even know. I’ll just leave this right here.

Disclaimer: The views expressed by the authors on this blog do not necessarily reflect the views of C27, our CEO, the management, the fish in our fish tank, and/or all the awesome people within the agency. The content and opinions shared are the personal views of the author so please don’t sue us.

…or the author.

Joseph Pek

Welcome to After Hours.

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This blog is a first-person view into the minds behind C27 once night falls.

A digitally native, results-focused creative company. We specialise in digital ecosystems, content production and UX design.

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