Even if the quick brown fox jumped over the lazy dog, there is still no such thing as the “best” font. Every typeface serves a different purpose for different platforms, and it isn’t an easy task to narrow down your choices to just one. I mean, there are probably over 500,000+ options out there. How la.
But we still do have our list of go-to typefaces we like to use when it comes to our designs. So we asked our UX Designer, Junior Art Director, Motion Lead, and Creative Directors to share their top picks, and here’s what they have to say.
Neko Loh, Junior Art Director • @neko_loh
To me, I think everybody’s favourite typeface changes over time. Mine used to be Helvetica. Then Railway. And then Century Gothic and Futura. Followed by Montserrat and Roboto. As you can probably tell, I’m a sans-serif kinda guy. But that doesn’t mean I don’t like serif typefaces. It just depends on the situation. I used to like Perpetua and Garamond too; both of these typefaces give off a classic style and have character to them.
But at the end of the day, to be very frank, my favourite typeface would be my own damn handwriting. Oops, this might sound arrogant but why not? Everyone’s handwriting showcases their own personality. In fact, there is a lot you can tell by a person’s handwriting alone and that’s why I love it.
Kah Suit, UX Designer • @kahsweet
The bigger the family, the better. Typically these typefaces are found on the Google Fonts library, and are 100% free open-source fonts. (And we all love free things, c’mon.)
Some of my favourites include Roboto and Nunito; they have more than 10 depths to choose from, ranging from extra light to black. With a wide variety or widths and weights, these fonts help me to create a better typographic hierarchy when it comes to designing websites. Think of all the possibilities I could have with headers, paragraphs, buttons, and links using just one font family.
My favourite typeface is my client’s, Netflix Sans. I’ve been using and seeing this every day for over a year now, and I still don’t hate it. I’ve been so attached to Netflix Sans that writing this post with a different typeface already feels like I’m cheating on it.
I’ve always leaned towards sans-serif typefaces because of their flexibility and scalability. It also helps when this typeface is associated with all the show and movie titles that I adore. Netflix Sans is not only a beautiful font but it is saving Netflix millions of dollars a year. Fun fact: Netflix had to pay for font licenses every time they used another font, so they created their own.
San, Photoshop Witch
Associate Creative Director • @blackodc
You might cringe knowing that this is my favourite typeface. But no, you are not wrong. This is one of my favourite typefaces. It’s so bad that it’s actually good. It stands out and everyone probably hates it but hey! Look at it. It has character. It could be regular. Sometimes slanted or bolded. But it still works. Look beyond the hate because no matter what, Comic Sans still gets your attention. Why be serious? Have a laugh at it. Shift your perspective a little.
But professionally, Futura, Garamond, Bodoni, and Gotham are some of the typefaces I personally admire. The extensive family which you can mix and match with is close to infinity. Sleek yet classic and timeless.
P/S: I was close to creating a GIF for this. With rainbows and stars and shiz. 🌈⭐
Nic Hon, Creative Director • @urbanweapons
When it comes to my favourite typefaces, it can go two ways:
1. Personal preference: Futura & Helvetica
If there’s one thing you should know about me, let it be this: I’m an innovation-based creative that loves the aesthetics of the past. I enjoy vintage clothing, classic cars and traditional tattoos. In my view, things made in the past were designed to be timeless. The minute details, aesthetics and functionalities put into design back in the day is unmatched. Futura and Helvetica have stood the test of time and are still one of the most used typefaces today. Not bad for typefaces that were designed in the late 1920’s and 1950’s, right?
2. Professional preference: Google Fonts
Yes, it’s not a typeface… but more of a font library. With our nature of work, I almost exclusively work with Google Fonts. If you’re designing for the digital landscape (websites, apps, progressive web apps, and such), Google Fonts should be your go-to library. The use of Google Fonts can help reduce page loading speeds and ease cross-platforms displays. And it’s also absolutely free to use! So if you’re sick of downloading (and re-downloading) fonts, I suggest you explore their extensive library and look at some usage examples.
So there you have it: a few typeface favourites from our Creative team. We know how Designers (and non-Designers) fall into a font-funk sometimes, and that’s okay. Just keep an open mind and experiment with new typefaces, or consider using one of our team’s top picks.