In an interview with Facebook reps, the company mentioned that it was essentially “removing the pressure of how many likes a post will receive” – which are basically the numbers that make you feel good without actually telling you anything about your business and/or community, giving you a false sense of success. Facebook started rolling out tests in July in 6 countries including Australia, Canada, Brazil, Ireland, Italy, Japan and New Zealand with the mission to “make Instagram a place where people feel comfortable expressing themselves“.
Content First, Narcissism Later
So what does this mean for all of us?
I’m honestly glad for the next wave of online social disruption to happen, and so far I love not seeing the “like” count and can’t wait for it to officially roll out in Malaysia. I feel with the removal of the “like” function, it’s going to require us to be more present online especially in an age of short attention spans and rapid progress. I think we need this more than ever now.