Client: &sons

Services: Art Direction, Branding, Design, Web Design

Year: 2020

Hair loss. Erectile dysfunction. Mental health. When it comes to men’s health, these topics are considered too taboo to talk about. In fact, 46% of men would consider getting a divorce before talking to their spouse about ED.


C27 partnered with some former executives of Rocket Internet (Zalora and Lazada) to do something about that.


The result: &sons. A digital telehealth platform that allows men to get diagnosed and treated by real doctors, all without leaving their home.


C27 designed the brand from the ground up, covering art direction, tone, brand positioning, packaging, and website design. We also shot and edited a full brand video (in our office), and created a branded card game to spark conversations about emotional wellbeing.


Today, &sons is on the priority list for the Malaysian Ministry of Health’s digital health sandbox, giving it the ability to innovate as needed.


This is the second startup we’ve launched aimed at providing tremendous everyday value, with the added bonus of advancing industry legislation (MoneyMatch being the first).