In 2018, C27 became the first Malaysian digital agency on record for Netflix, tasked with growing an engaged community of fans on social media. To make that happen, we combined relatable bite-sized content with full-on creative campaigns, all focused on connecting fans and celebrating their knowledge. For our campaigns, we got to collab with superfans from across Malaysia, including artists, KOLs, actors, and musicians. Yes, that’s the real Joe Flizzow.