Creative Group Head

Creative Excellence

• Ensure the highest quality of work is produced at all times.
• Inspire intent and delight your audience.
• Keep up with current events and the latest aesthetic and marketing trends.
• Make most out of  ideations and work with the team to bring ideas to life.
• To be able to articulate, rationalize  and defend conceptual and directional choices.
• Accountable for the final development and production of creative assets
• Time allocated will vary but ensure equal and dedication to all bodies of work.
• Champion the rule of “no Lorem Ipsum” in mockups, you must ensure that words & visuals are of equal priority in any piece of work. 
• Underpromise, over deliver.

Creative Leadership

• Mentor, encourage, foster, and support intelligent innovation and risk-taking to create and deliver creative solutions that improve the consumer interaction and experience with clients’ products and/or services, providing the best financial performance to clients’ business.
• Co-create the department’s vision with other creative leaders and relay it to team members, aligning with fundamental organisational values. 
• Inspire and ensure that the whole Content & Community team produces compelling and industry-leading work.
• Works closely with creative teams to develop and execute creative solutions that work within an overarching concept.
• Takes on a leadership role when working or presenting work to clients.
• Ensure that you are the source of inspiration for your team.
• Create a balanced environment for your team to fail safely.
• Lead and manage a team of creatives in the development and delivery of creative solutions across multiple clients and platforms.
• Accountable for the final development and production of creative assets. 
• Attention to detail in evaluating creative work.
• Mentor and onboard other creatives (both art- and copy-based) as needed.
• Offer client and team members innovative advice and solutions from industry examples and experience.
• Help organize, maintain, and oversee creative standards and guidelines.
• Offer insight on creative briefs and schedules.
• Lead, manage, and coordinate production shoots (Photo Shoots, Events, Production Houses, etc.) in the absence of an Associate Creative Director on a working team.
• Responsible for signing off all execution work of which the creative direction has been signed off by either the Associate Creative Director or Creative Director on a working team, including all internal and external revisions.
• To act as main subject matter expert in the absence of a Creative Director or Associate Creative Director in meetings with clients.
• Delegate and share all roles and responsibilities mentioned above to your respective second-in-line as deemed necessary, in accordance with relevant contexts, as part of your wider management responsibilities to grow and nurture the next generation of leaders.
• Responsible for debriefing Junior Art Directors / freelancers / vendors on how to carry out executional work. This responsibility can be delegated to Senior Art Directors / Senior Copywriters within your team if you are tied up with other responsibilities such as client management or involvement in new biz projects.

Client Management

• Build relationships with team members among clients
• Create plans to address clients’ business needs
• Advise clients on creating profitable processes
• Schedule regular meetings with customers to ensure they are satisfied
• Act as point of contact for complaints and escalate issues as appropriate
• Help sales team up-sell or cross-sell services and products
• Ensure both the company and clients adhere to contract terms.

New Business Conversion 

• Directing and developing business proposals.
• Accountable for new business conversion rate, working closely with the Business Development Team to shape project teams and produce work in a manner that increases the chances of closing the deal - meaning, within reason and context, you are expected to collaborate with your creative leaders to make well-informed decisions to either stick closely to the brief or go against it to give the company the biggest chances of winning the business.