Creative Group Head

Purpose — Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective.
Purpose — Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the
C27 collective.

Creative Excellence

  • Ensure the highest quality of work is produced at all times.
  • Inspire intent and delight your audience.
  • Keep up with current events and the latest aesthetic and marketing trends.
  • Make most out of  ideations and work with the team to bring ideas to life.
  • To be able to articulate, rationalize  and defend conceptual and directional choices.
  • Accountable for the final development and production of creative assets
  • Time allocated will vary but ensure equal and dedication to all bodies of work.
  • Champion the rule of “no Lorem Ipsum” in mockups, you must ensure that words & visuals are of equal priority in any piece of work. 
  • Underpromise, over deliver.


Creative Leadership

  • Mentor, encourage, foster, and support intelligent innovation and risk-taking to create and deliver creative solutions that improve the consumer interaction and experience with clients’ products and/or services, providing the best financial performance to clients’ business.
  • Co-create the department’s vision with other creative leaders and relay it to team members, aligning with fundamental organisational values. 
  • Inspire and ensure that the whole Content & Community team produces compelling and industry-leading work.
  • Works closely with creative teams to develop and execute creative solutions that work within an overarching concept.
  • Takes on a leadership role when working or presenting work to clients.
  • Ensure that you are the source of inspiration for your team.
  • Create a balanced environment for your team to fail safely.
  • Lead and manage a team of creatives in the development and delivery of creative solutions across multiple clients and platforms.
  • Accountable for the final development and production of creative assets. 
  • Attention to detail in evaluating creative work.
  • Mentor and onboard other creatives (both art- and copy-based) as needed.
  • Offer client and team members innovative advice and solutions from industry examples and experience.
  • Help organize, maintain, and oversee creative standards and guidelines.
  • Offer insight on creative briefs and schedules.
  • Lead, manage, and coordinate production shoots (Photo Shoots, Events, Production Houses, etc.) in the absence of an Associate Creative Director on a working team.
  • Responsible for signing off all execution work of which the creative direction has been signed off by either the Associate Creative Director or Creative Director on a working team, including all internal and external revisions.
  • To act as main subject matter expert in the absence of a Creative Director or Associate Creative Director in meetings with clients.
  • Delegate and share all roles and responsibilities mentioned above to your respective second-in-line as deemed necessary, in accordance with relevant contexts, as part of your wider management responsibilities to grow and nurture the next generation of leaders.
  • Responsible for debriefing Junior Art Directors / freelancers / vendors on how to carry out executional work. This responsibility can be delegated to Senior Art Directors / Senior Copywriters within your team if you are tied up with other responsibilities such as client management or involvement in new biz projects.


Client Management

  • Build relationships with team members among clients
  • Create plans to address clients’ business needs
  • Advise clients on creating profitable processes
  • Schedule regular meetings with customers to ensure they are satisfied
  • Act as point of contact for complaints and escalate issues as appropriate
  • Help sales team up-sell or cross-sell services and products
  • Ensure both the company and clients adhere to contract terms.


New Business Conversion 

  • Directing and developing business proposals.
  • Accountable for new business conversion rate, working closely with the Business Development Team to shape project teams and produce work in a manner that increases the chances of closing the deal - meaning, within reason and context, you are expected to collaborate with your creative leaders to make well-informed decisions to either stick closely to the brief or go against it to give the company the biggest chances of winning the business.

General Responsibilities

  • Collaborate with others - Encourage discourse and critical thinking in collaborations with others.

  • Ensure effective interdepartmental collaboration.

  • To adhere to superior’s directions, instructions, & recommendations.

  • To ensure all works down are of high quality with little to no error.

  • To ensure all projects are submitted promptly: with precise contents and clean format.

Responsibilities towards the Company

  • To be responsible for the safekeeping and general usage of the Company’s assets in employee possession and the usage of Company facilities provided.

  • To be dressed presentably and to maintain professionalism during client meetings.

  • To uphold C27’s brand image at all times, during working hours and non-working hours, in-office grounds or out of office grounds.


Miscellaneous Responsibilities

  • Constantly observe C27’s culture and practices, putting in efforts to ensure you uplift the Company’s good name.
  • Min. 4 years of experience in managing a team and serving creative functions in an organisation or equivalent. 

  • Portfolio composition of T2 majority portfolio OR >RM250k portfolio value.

  • Possess at least a Professional Certificate, Diploma, or Bachelor’s degree in Advertising, Design, Fine Art or relevant degree or certification.

  • Advanced competency in design, copy, user experience, production, content creation, art direction, analytics, social media.


“Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective.”

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