Business Development Associate

Business Development

• To spearhead C27 into new potential businesses and lead all new client meetings.
• Process all business leads and conduct the first contact via phone calls and/or emails to secure the first client meeting.
• To familiarise and up to date with C27’s services both internal and through partners/ vendors.
• Conduct company profile presentations to clients and evaluate the client’s needs and requirements.
• Keep track and monitor the new business pipeline for management’s visibility of all business activities and potential revenue.
• Monitor current accounts for opportunities to increase the value and scope of work.
• Keep a close eye on any current accounts that may suffer from a drop in revenue and working together with the Leads to identify possibilities in maintaining/ upscaling account revenues.
• Work closely with management and present weekly reporting to review potential businesses and revenue streams.

   

Lead Generation

• Periodic review of lead sources to identify new methods of creating leads and enhancing existing lead sources.
• Work towards creating a healthy mix of lead sources to ensure that C27 will not be overly reliant on any one source of procuring new contracts.
• Provide weekly reports and updates on the lead generation pipeline and activities.

   

Client Management

• To be C27’s #1 client liaison and balancing input of various agency departments, ensuring it meets the client's objective.
• To acquire in-depth knowledge of client business (products or services), the industry landscape, its consumers and the challenges faced, assisted by Strategy Team.
• Thorough understanding of client needs, requirements, and project constraints (schedule/scope/resources) and interpreting them for the internal teams.
• Establish good client relations and manage client expectations on the scope of work, deliveries, and limitations (if any) to ensure on-going client happiness and account health (and growth).
• Ensure client quotations and SLA’s are signed off by clients, avoiding the delay / overrun of work deliveries.
• Conduct monthly account health check with the client to maintain a healthy relationship and to identify any potential issues and potential cross-selling opportunities for our services.

   

Project Management

• Provide clear direction and ensure KPI’s and objectives of clients are met.
• To initiate and sit in Post Mortems after each campaign/project completion to further understand how to improve services to the client as well as to grow the business.
• Conduct monthly health checks with respective clients to ensure all deliverables are met and on track.
• Define project scope, estimate, and proposals working with Project Manager in the creation of project specifications and time plans.
• Preparation of all detailed briefs based on discussions and consultation with potential clients.
• Initiate ideation and development of digital strategies/activities/objectives required from the client.
• Oversee and manage the entire process from ideation, timeline management, and budgeting to ensure it’s aligned with the original brief and objectives.
• Preparation and presentation of ideas, budget, timeline, reports and strategy to the client.
• Facilitate initial team meetings between C27 and client.