Business Development Associate

Purpose — Shaping C27’s future business, the first point of contact with all new C27 clients, finding new opportunities, researching leads, establishing relationships with potential clients, and creating a healthy mix of lead sources for the company.

Purpose — Shaping C27’s future business, the first point of contact with all new C27 clients, finding new opportunities, researching leads, establishing relationships with potential clients, and creating a healthy mix of lead sources for the company.

Business Development

  • To spearhead C27 into new potential businesses and lead all new client meetings.
  • Process all business leads and conduct the first contact via phone calls and/or emails to secure the first client meeting.
  • To familiarise and up to date with C27’s services both internal and through partners/ vendors.
  • Conduct company profile presentations to clients and evaluate the client’s needs and requirements.
  • Keep track and monitor the new business pipeline for management’s visibility of all business activities and potential revenue.
  • Monitor current accounts for opportunities to increase the value and scope of work.
  • Keep a close eye on any current accounts that may suffer from a drop in revenue and working together with the Leads to identify possibilities in maintaining/ upscaling account revenues.
  • Work closely with management and present weekly reporting to review potential businesses and revenue streams.


Lead Generation

  • Periodic review of lead sources to identify new methods of creating leads and enhancing existing lead sources.
  • Work towards creating a healthy mix of lead sources to ensure that C27 will not be overly reliant on any one source of procuring new contracts.
  • Provide weekly reports and updates on the lead generation pipeline and activities.


Client Management

  • To be C27’s #1 client liaison and balancing input of various agency departments, ensuring it meets the client's objective.
  • To acquire in-depth knowledge of client business (products or services), the industry landscape, its consumers and the challenges faced, assisted by Strategy Team.
  • Thorough understanding of client needs, requirements, and project constraints (schedule/scope/resources) and interpreting them for the internal teams.
  • Establish good client relations and manage client expectations on the scope of work, deliveries, and limitations (if any) to ensure on-going client happiness and account health (and growth).
  • Ensure client quotations and SLA’s are signed off by clients, avoiding the delay / overrun of work deliveries.
  • Conduct monthly account health check with the client to maintain a healthy relationship and to identify any potential issues and potential cross-selling opportunities for our services.


Project Management

  • Provide clear direction and ensure KPI’s and objectives of clients are met.
  • To initiate and sit in Post Mortems after each campaign/project completion to further understand how to improve services to the client as well as to grow the business.
  • Conduct monthly health checks with respective clients to ensure all deliverables are met and on track.
  • Define project scope, estimate, and proposals working with Project Manager in the creation of project specifications and time plans.
  • Preparation of all detailed briefs based on discussions and consultation with potential clients.
  • Initiate ideation and development of digital strategies/activities/objectives required from the client.
  • Oversee and manage the entire process from ideation, timeline management, and budgeting to ensure it’s aligned with the original brief and objectives.
  • Preparation and presentation of ideas, budget, timeline, reports and strategy to the client.
  • Facilitate initial team meetings between C27 and client.

General Responsibilities

  • Collaborate with others - Encourage discourse and critical thinking in collaborations with others.

  • Ensure effective interdepartmental collaboration.

  • To adhere to superior’s directions, instructions, & recommendations.

  • To ensure all works produced are of high quality with little to no errors.

  • To ensure all projects are submitted promptly, with precise contents and in a clean format.

Responsibilities towards the Company

  • To be responsible for the safekeeping and general usage of the Company’s assets in employee possession and the usage of Company facilities provided.

  • To be dressed presentably and to maintain professionalism during client meetings.
  • To uphold C27’s brand image at all times, during working hours and non-working hours, in-office grounds or out of office grounds. 

Miscellaneous Responsibilities

  • You are constantly observing C27’s culture and practices, putting in efforts to ensure you uplift the Company’s good name.
  • Min 2 years of experience in serving creative functions in an organisation or equivalent. 

  • Portfolio composition of  T2 majority portfolio OR >RM250k portfolio value.

  • Possess at least a Professional Certificate, Diploma, or Bachelor’s degree in the relevant subject matter (analytics, social media, digital strategy, digital engagement, web development).

  • Working knowledge of Facebook, Google, Linkedin Ad platforms (and other major search, display, search and social tools).

  • Intermediate knowledge of CRM software such as Hubspot, Salesforce  and basic knowledge of Google Workspace ( Doc, Sheets, Slides, etc.)


“Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective.”

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