Traditionally, discussions around men’s health have been shrouded in taboo, resulting in a lack of awareness and comprehension of health concerns that disproportionately affect men, including physical conditions such as hair loss and erectile dysfunction, as well as mental health issues. At C27, we recognized the necessity for a secure and comprehensive platform for men to address their health concerns. In partnership with &sons, we embarked on a pioneering venture to establish a brand that challenges the conventional paradigm in men’s health