LOTUS’S FESTIVE CAMPAIGNS: Leveraging Cultural Insights For Strategic Storytelling
BACKGROUND
Festivities bring families together, but they can also get pretty stressful. When we started thinking about Lotus’s festive campaigns, we knew it was important to capture the way people genuinely celebrate—staying true to their traditions and the people who make them special.
For both Deepavali and Raya, we focused on those all-too-familiar family dynamics to create campaigns that felt real and relatable. Whether it was dealing with the absence of the one person who holds it all together (mother, grandmother, etc), or handling the classic mother-daughter tension during the day of Raya. It was about showing how Lotus’s is always there to make things easier.
For both Deepavali and Raya, we focused on those all-too-familiar family dynamics to create campaigns that felt real and relatable. Whether it was dealing with the absence of the one person who holds it all together (mother, grandmother, etc), or handling the classic mother-daughter tension during the day of Raya. It was about showing how Lotus’s is always there to make things easier.
-
Client
Lotus's
-
Year
2024
-
Area of Work
Social Media
Content Design
Content Planning
Content Writing
Motion Graphic
-
Client
Lotus's
-
Year
2024
-
Area of Work
Social Media
Content Design
Content Planning
Content Writing
Motion Graphic
BACKGROUND
Festivities bring families together, but they can also get pretty stressful. When we started thinking about Lotus’s festive campaigns, we knew it was important to capture the way people genuinely celebrate—staying true to their traditions and the people who make them special.
For both Deepavali and Raya, we focused on those all-too-familiar family dynamics to create campaigns that felt real and relatable. Whether it was dealing with the absence of the one person who holds it all together (mother, grandmother, etc), or handling the classic mother-daughter tension during the day of Raya. It was about showing how Lotus’s is always there to make things easier.
For both Deepavali and Raya, we focused on those all-too-familiar family dynamics to create campaigns that felt real and relatable. Whether it was dealing with the absence of the one person who holds it all together (mother, grandmother, etc), or handling the classic mother-daughter tension during the day of Raya. It was about showing how Lotus’s is always there to make things easier.
THE GOALS
01
Keep Traditions Alive
Because celebrations should feel like home, no matter what life throws your way.
02
Relatable Storytelling
Telling stories that hit close to home, so people see themselves in every scene.
03
Maximising Content Potential
One core story, countless ways to tell it. We made sure each campaign lived beyond a single ad by breaking it down into bite-sized, shareable moments across platforms.
04
Be Different
Festive campaigns can feel overdone, so we wanted to do things differently—coming up with unexpected ideas that were both unconventional and relatable.
