BACKGROUND
McDonald’s birthday parties have long been synonymous with happy childhood memories for families across Malaysia since the 1980s. As the brand seeks to stake its claim once more as the go-to birthday party destination, the mission is to relaunch its signature experience with a fresh, impactful approach.
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Client
McDonald’s Malaysia
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Year
2022 - 2023
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Area of Work
Branding
Art Direction
Copywriting
Social Media Strategy
UI/UX Design
-
Client
McDonald's Malaysia
-
Year
2022 - 2023
-
Area of Work
Branding
Art Direction
Copywriting
Social Media Strategy
UI/UX Design
BACKGROUND
McDonald’s birthday parties have long been synonymous with happy childhood memories for families across Malaysia since the 1980s. As the brand seeks to stake its claim once more as the go-to birthday party destination, the mission is to relaunch its signature experience with a fresh, impactful approach.
THE RESULTS
01
Making Parties memorably Mekdi
Create a comprehensive design system for parties that delights not just children but also parents, setting a replicable standard of success to extend across markets.
02
Developing a Seamless Experience
Design an end-to-end journey for Parties customers — from inquiries to the booking process, space decoration, fun peripherals, and party coordination.
Parties Space Decoration
