Brand new beginnings

A good brand starts with a strong logo. Inspired by stacks of cash, we doubled up the letter 'V' to communicate the earnings customers can enjoy when they use Versa.

Brand new beginnings

A good brand starts with a strong logo. Inspired by stacks of cash, we doubled up the letter 'V' to communicate the earnings customers can enjoy when they use Versa.

Look & Feel

Creating a brand palette

Inspired by the clean blues often used in the finance world, we injected a hint of green to keep the palette fresh (Also green = money). To balance that out with some humanity, we decided on warmer colours for our illustrations.

Versa Branding
Look & Feel

Creating a brand palette

Inspired by the clean blues often used in the finance world, we injected a hint of green to keep the palette fresh (Also green = money). To balance that out with some humanity, we decided on warmer colours for our illustrations.

App Dashboard

User-First Design

Creating a dashboard is an exercise in data visualisation. Users should be able to view key info and monitor trends with a quick glance. We structured Versa’s dashboard with that in mind, using symbols and colour-coding to indicate fund performance, making it super easy to read and digest.

Splash Screens

Visual Storytelling

Research shows that 79% of app users scan new pages visually vs the 16% who read word-by-word. With that in mind, we used graphics and illustrations to simplify messaging and communicate key info. Simple, effective, and pleasing to the eye.

Splash Screens

Visual Storytelling

Research shows that 79% of app users scan new pages visually vs the 16% who read word-by-word. With that in mind, we used graphics and illustrations to simplify messaging and communicate key info. Simple, effective, and pleasing to the eye.

Onboarding

Seamless Sign Up

As a platform focused on making cash management easier, signing up for Versa had to be easy too. We structured the sign up flow to take only 4 steps, with users able to postpone all other non-essential tasks. All the instructions are short and straight to the point, so users don’t get overwhelmed.

Onboarding

Seamless Experience

As a platform focused on making cash management easier, signing up for Versa had to be easy too. We structured the sign up flow to take only 4 steps, with users able to postpone all other non-essential tasks. All the instructions are short and straight to the point, so users don’t get overwhelmed.