What does 'Saving Asian Lives' mean for leading digital enablement firm, C27, and independent non-profit, Cancer Research Malaysia?
For C27, it’s simple. With its expertise in creating bold and impactful campaigns, C27 aims to amplify Cancer Research Malaysia’s mission to “Save Asian Lives” while breaking the stigma around cancer by building a supportive digital community.
For Cancer Research Malaysia, it means leading research efforts to fill the gap in studies on cancers affecting Asians. Unique genetic, lifestyle and environmental factors make Asians particularly vulnerable to cancer, especially since 1 in 4 Malaysians is affected by it. By focusing on cancers that are more common in Asians, Cancer Research Malaysia intends to close the care gap and provide treatment strategies tailored to Asian populations.
Azlyn Balqis, Editorial Director of C27, expressed enthusiasm about the collaboration, stating, “At C27, we believe in using our digital capabilities to impact society positively. Partnering with Cancer Research Malaysia aligns perfectly with our values, as we aim to leverage our creative and strategic expertise to help raise awareness and support their crucial research initiatives.”
Andy Khoo, CEO of Cancer Research Malaysia, also shared his excitement about the partnership, saying, “We are thrilled to collaborate with C27 to amplify our message and reach wider audiences. By combining our scientific expertise with C27’s digital knowledge, we can engage more people in the importance of cancer research and the significance of our mission to Save Asian Lives. Together, we can drive meaningful change and make strides toward a future free from the burden of cancer.”
Ultimately, “Saving Asian Lives” to C27 and Cancer Research Malaysia means committing themselves to uniting communities, breaking down stigmas, and contributing to a future where cancer no longer poses a significant threat to the Asian population.
About Cancer Research Malaysia
Cancer Research Malaysia is an independent, non-profit cancer research organisation based in Malaysia which is funded by donations and research grants. CRM conducts research in niche cancers often found in our Asian population.
For more information about Cancer Research Malaysia, visit www.cancerresearch.my or follow them on Instagram or Facebook.
About C27
C27 is a digital enablement firm fuelled by a collective of digital natives, comprising an unusual collection of curious thinkers, result-focused creators and rule-breakers. With a focus on creativity, technology and social impact, C27 helps brands across various industries achieve their goals and drive meaningful change through digital transformation.
For more information about C27, visit www.whatisc27.com, or follow us on Instagram at @wearec27 or LinkedIn.
For media inquiries, please contact:
Azlyn Balqis
Editorial Director
[email protected]
