BACKGROUND
Traditionally, discussions around men’s health have been shrouded in taboo, resulting in a lack of awareness and comprehension of health concerns that disproportionately affect men, including physical conditions such as hair loss and erectile dysfunction, as well as mental health issues. At C27, we recognized the necessity for a secure and comprehensive platform for men to address their health concerns. In partnership with &sons, we embarked on a pioneering venture to establish a brand that challenges the conventional paradigm in men’s health
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Client
&sons
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Year
2020 - 2021
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Area of Work
Branding
Art Direction
Photography
Social Media Strategy
Copywriting
UX Design
E-commerce
-
Client
&sons
-
Year
2020 - 2021
-
Area of Work
Branding
Art Direction
Photography
Social Media Strategy
Copywriting
UX Design
E-commerce
BACKGROUND
Traditionally, discussions around men’s health have been shrouded in taboo, resulting in a lack of awareness and comprehension of health concerns that disproportionately affect men, including physical conditions such as hair loss and erectile dysfunction, as well as mental health issues. At C27, we recognized the necessity for a secure and comprehensive platform for men to address their health concerns. In partnership with &sons, we embarked on a pioneering venture to establish a brand that challenges the conventional paradigm in men’s health
THE GOALS
01
Making Tea time run delightful
Simplify the ordering process for customers by designing a user-friendly app that streamlines the order-to-pickup experience.
02
Customer-Centric Loyalty
Improve the loyalty program by rethinking its structure and rewards to better engage customers and drive repeat business.
THE GOALS
01 Making Tea time run delightful
Simplify the ordering process for customers by designing a user-friendly app that streamlines the order-to-pickup experience
02 Customer-Centric Loyalty
Improve the loyalty program by rethinking its structure and rewards to better engage customers and drive repeat business.
